Monday, July 13, 2009

No. 25: Santigold

Like M.I.A. before her, Sanitgold is one of those bodacious female MC's that has a proficiency in getting crowds live all over the planet. Her heavily self-sampled music is extremely catchy and had me bobbing my head within seconds of first hearing it. I guess I would describe it as psychedelic, poppy hip-hop. There must be something in the water at Wesleyan University since it can claim Santigold as well as MGMT and Amazing Baby as its alumni. Sanitgold fronted a punk band called Stiffed back in those heady days and even cut a record produced by Darryl Jennifer of the hardcore punk band Bad Brains. Last year Santigold released her then self-titled album Santogold. Confused? In January 2009, Santigold changed her name to her current moniker from Santogold after a jewelry company with the name -- Santo Gold -- threatened legal action.

Santigold's music has been featured in a lot of places, garnering her massive commercial success, and has been featured in ads for VO5 and commercials for the Ford Flex. Collaboration must be this woman's middle name as she has collaborated with folks like Jay-Z, Ashlee Simpson, Pharrell Williams, Kanye West, Julian Casablancas, and Lykke Li. Her show seems like it would be a lot of fun, so I might swing by, seeing as how there is not much else interesting going on when she is playing.

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